A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, We haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. We wish to rectify this.

Minimalism in design has been around for some time, and today it seems to be a welcome alternative to overly busy and unnecessarily cluttered websites, posters, ads, and logos. For those new to this art form, the concept of minimalism is mostly concerned with stripping away excess and strategically placing remaining elements. The result can be a calming, yet powerful design that is streamlined to convey its message. You can find minimalism in all art forms, from architecture to fashion to logo design.

Website designers have a huge responsibility on their hands and cannot afford to take things for granted. At one end they must make sure that the website is a reflection of everything the brand stands for and at the other, they must also make sure that the website is built to convert. Here’s a look at ten tips that will ensure you can build sites for startups that guarantee amazing returns on investment:

Did you know you can get ranked number 1 on Google for free using Google local business centre and Google Maps? Google Local helps your advertisements show up in Google searches that are made in close proximity to your business which will help you get more traffic, leads and sales. Basically, a way to advertise your business on Google for free. And honestly, who doesn't love some free advertising? This not only helps your business get found through searches; it can also help you get more traffic, leads and customers.